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Case Study
The Hive Honey Company – From Handwritten Labels to Automated Honey Production
For over a century, The Hive Honey Company has built its reputation on quality honey and traditional beekeeping. As customer demand increased and wholesale opportunities expanded, applying labels by hand was no longer sustainable.
Working closely with the team, Atwell Labellers designed a bespoke labelling solution that delivered the speed, accuracy and consistency needed to support future growth, while maintaining the premium finish expected from a family brand with over 100 years of heritage.
Objectives
The Hive Honey Company had reached an exciting point in its journey. Having evolved from a local honey shop into a growing wholesale supplier, production volumes were increasing rapidly. Hand-applying labels was becoming time-consuming, inconsistent and simply couldn’t keep pace with demand.
“There was no possible way to apply them by hand anymore. We needed an automated solution.”
The Hive Honey Company
At a Glance
Challenges
- Precise front label orientation
- Accurate application of custom “lollipop” labels
- A professional premium finish
- Capacity to fulfil larger retail orders
- An automation partner that would provide long-term support rather than simply supplying a machine.
The Right Partner
After evaluating around fifteen suppliers and visiting numerous trade shows, The Hive Honey Company chose Atwell Labellers.
While machine quality was important, the deciding factors were the collaborative sales process, bespoke engineering approach and confidence that the team would continue supporting them long after installation.
Every detail was considered, from machine layout and product handling through to adapting the installation around the building itself.
“What stood out straight away was that it was a beautifully streamlined machine”
The Results
Introducing automation has fundamentally changed production. Instead of manually applying labels, the team can now produce thousands of professionally labelled jars in just a few hours.
Benefits include:
- Increased production capacity
- Consistent label accuracy
- Reduced manual labour
- Improved workflow
- Faster order fulfilment
- Professional retail presentation
- Greater confidence when approaching larger customers
- Ongoing technical support whenever required.
Support That Continues After Installation
For The Hive Honey Company, buying the machine was only part of the investment.
Knowing that experienced engineers were always available to help provided the confidence needed to embrace automation. Whether it is setup advice or technical assistance, the team knows expert support is only a phone call away.
“I can actually call Atwell and they’ll talk me through it”
How Can We Help?
Looking to automate your jarred production line? Our bespoke labelling systems are designed around your products and the way you need to work in whatever space you’ve got. Just ask The Hive Honey Company how we achieved what other applicator companies couldn’t.
