Front and Back Labelling Machine
Front & Back – Automatic Labelling System for Flat-sided, Curved or Oval Containers
The Front & Back labelling system delivers accurate, repeatable label application for flat-sided, oval, and curved containers. Offering dual-head capability and full system integration, it’s a complete solution for high-quality labelling on complex shapes.

Front & Back Labeller
Machine Features
Engineered for performance and flexibility, the Front & Back system features a full chain aligner and motorised sponge belts for precise product handling. Its modular design and powerful label application ensure consistent results, batch after batch.
Dual-Side Labelling
Simultaneously labels both front and back of flat, curved, or oval containers
Pinpoint Container Alignment
Built-in chain aligner system ensures precise positioning
Consistent Pressure Application
Two motorised sponge belts provide uniform label contact
Modular System Design
Includes 2x label dispensers, bracket sets, conveyor (2000mm x 114mm), top gripper belt, and sponge rollers
Quick Adjustment
All system modules are spindle-mounted for tool-free repositioning
Flexible Conveyor Options
Slat belt available in widths from 83mm to 250mm and variable lengths
Full Control & Memory
Stores label position, counters, and controls in up to 25 programmable settings
Printer Integration
Compatible with thermal inkjet, thermal transfer, and continuous inkjet printers

About the Machine
Why Choose the Front & Back Labeller?
- High-speed, reliable labelling for a variety of container shapes
- Fully integrated system delivered as standard
- Label position, pressure, and alignment all finely adjustable
- Quick-change modular design with motorised enhancements available
- Seamless integration with print and coding units for batch identification
- Memory storage for rapid job changeovers
Industries & Add-Ons
Ideal for producers who require professional, front-and-back labelling for shaped containers across a wide range of industries.
Suitable Applications
Optional Add-ons
- High-speed servo label head upgrade
- Motorised chain adjuster and vertical head gripper adjustment
- Motorised unwind for label rolls
- Digital turn-wheel counters for all position settings
- Stainless steel box base
- Front label head slider for wraparound labelling
- Twin motorised wipe-down belts (200mm high)
- Rotary motorised separator
- Clear and opaque label sensors
- Spring-loaded and custom dispensing beaks
- PLC with HMI touchscreen control
Contact Atwell Labellers
Sales: 01444 239970 | Technical Helpline: 01444 237804
Request a Quote
Use our quick enquiry form to discuss your labelling needs. Our team will recommend the best Front and Back labeller configuration for your production line.
Atwell Self-Adhesive Labellers
Unit 4A Goonvean Business Park
Venn Place
Cullompton
Devon
EX15 1UY