How To Perfectly Apply Product Labels Every Single Time
After spending a lot of time, resource, and money on designing and printing the perfect labels for your product, the last thing you want is to have them fail at the last hurdle. Many small businesses underestimate the process and importance of label application, but a poorly applied label can have a huge impact on product performance and perception. Having labels which are skewed, bubbled, or ripped will cheapen your brand and have a detrimental effect on your product sales. Today, we are sharing how to perfectly apply product labels every single time.
Do I Need A Labelling Machine To Apply Labels?
There are two options when it comes to label application, and they are to apply by hand or using a label machine. Purchasing your own labelling equipment, such as a print and apply machine, is an investment and not one that makes sense for every single business. There are a few things to consider when deciding if you need a labelling machine or if you can apply labels by hand. The most critical factor to think about is the cost involved with each application method. With a label machine, you will have the upfront cost of machinery and ongoing maintenance costs, however once set up and running they are fairly inexpensive and hassle free. With manual labelling, you have the staff cost and time of applying each label by hand. Ultimately the most cost-effective option for your business will come down to the quantity of products you are producing.
What Label Adhesive Is Best For Application?
There are various types of label adhesive to choose from, and they each have different properties and benefits to consider. The type of adhesive to suit your products will depend on your product type and application method. If you are applying labels by hand instead of with a labelling machine, then it is generally recommended to use a non-permanent adhesive which can be repositioned if necessary. This means if a label is applied wonky or with air bubbles, it can be removed and repositioned accordingly. Non-permanent adhesives are suitable for some kinds of products, but for others they will not be the best option. For example, a product with a long life span or will come into contact with moisture will likely need a stronger adhesive.
How To Prepare Products For Label Application?
Whether you are using a labelling machine or manual application, there are a few things you can do to make sure the process goes smoothly. Start by deciding the exact location for your labels on your products, and keep in mind that a flat surface is usually best for a clean application and long-lasting labels. Make sure the area is clean and dry, so clean the surface before application and wait for it to be completely dry to avoid moisture getting onto the bonding product. You should also consider the temperature when applying labels, as extreme cold or heat can impact the adhesives. Always apply labels at room temperature, unless you are using an adhesive that is specifically designed for heat application.
To discuss your labelling requirements and find the perfect print and apply label machine for your products, speak with our team today.