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Archive for October, 2021

5 Types Of Label Lamination And When You Should Use Them

Posted on: October 29th, 2021 by Lisa

Your product labels are often the first chance you get to impress your customers and stand out from your competition. No matter the type of products you manufacture, getting your labels right is critical for success. Product labels are much more complex than just firing up your labelling machine and getting to work, you need to consider design, adhesives, lamination and more.

Label lamination is the protective film which covers the surface, and it is essential for protecting your label from scratches, scuffs, and damage. There are various types of label lamination which your contract labelling supplier might suggest, but the right one for your application will depend on a number of factors. Today, we are looking into 5 types of label lamination and when you should use them.

Matte Lamination

Matte laminate labels are perfect for creating a subtle, simple appearance on your product. They are completely shine-free and work perfectly with a wide range of designs. It is important to bear in mind that a matte laminate will dull your label surface in order to eliminate shine, but this can also dull your colours too. If your label design is based around bright, bold pops of colour, then matte lamination might not be right for you. When you load up your labelling machine with matte laminated labels, you can expect to have a moderate level of protection, but matte finishes are prone to showing scuffs and scratches more than others.

Gloss Lamination

Contrasting to matte laminated labels are gloss laminated. These are the best option if you want a label which shines bright. Gloss lamination reflects the light from the label surface and leaves a glossy, smooth look which is sure to make your products stand out. With gloss laminate in your labelling machine, you can expect your products to stay protected from damage and scratches on the surface.

Leather Lamination

Leather laminated labels have a unique, textured look which is great for creating a distressed, weathered finish on your products. It isn’t suitable for all products, but if you want the rugged look of paper labels with the added protection of laminate, then this is the best option for you. Leather lamination looks best when used with a design with dark colours because they really highlight the textured finish.

Soft Touch Lamination

Soft touch labels are exactly as the name suggests; they are soft to the touch. Matte lamination often makes labels look soft touch, but they won’t feel the same as a genuine soft touch finish. The surface of your label will be left velvety smooth and adds a tactile feature to your products. This kind of laminate is popular with high-end, premium products that aim to create a luxurious feel.

Thermal Transfer

Thermal transfer is a type of laminate, but it works in a very different way to the others on this list. Business who choose thermal transfer labels often do so because they plan to print onto the labels in future. With a thermal transfer laminate, you can use a thermal printer to print onto the design later. Other types of laminate can prevent the ink from holding and so aren’t suitable for these requirements. With thermal transfer, you still have the choice of a matte or gloss finish, depending on your design.

For more information on labelling machinery, or to discuss our contract labelling services, contact our friendly team of experts today.

Barcodes And UPCs Explained

Posted on: October 22nd, 2021 by Lisa

When it comes to product labels and labelling machinery, it is easy to get caught up in the design and aesthetics of the finished product. While the design of your labels is critical, there are also many practical requirements which you need to consider. Depending on your products, there will be regulations that your labels need to meet in order to stay compliant. For example, food packaging has a long list of requirements when it comes to labels, as do pharmaceutical and medical products. One requirement that almost every product must have on the label is a barcode. In this article, we are explaining everything you need to know about barcodes and UPCs on your products.

Why Do Products Need Barcodes And UPCs?

Before you fire up your advanced labelling system and get to work on labelling your products, you need to make sure your barcodes are up to scratch. They might not look attractive on your label, but they are essential for scanning your products. Whether within your own business, or by external vendors, barcodes make it easy to sell your goods in almost any store. These little snippets of information are used for automatic product identification, and while they are not a legal requirement, they are crucial for selling your products in a wide range of markets.

What Information Is On A Barcode And UPC?

When you look at a label, you will see there is both a barcode and a UPC. These are two separate elements, but they work together as a way of identifying a product. UPC stands for Universal Product Code, and it is a 12 digit number found on all products. The barcode depicts the UPC in a way that can be easily scanned by machines. The first six numbers in a UPC are the identification number for the manufacturer, the next five are the item number, and the final number is the check digit.

UPCs must be applied for from the Uniform Code Council before they can be used on your labels. Product manufacturers need to pay a yearly fee in order to be a part of the UPC system. Once registered, your products can be scanned in stores and businesses across the world.

How To Design Labels With Barcodes And UPCs That Work?

Not all barcodes are created equal, and if yours are not up to scratch then it can cause issues with scanning. There are a few rules to follow to make sure your barcodes and UPCs are working properly:

To discuss your labelling machinery or if you have any questions, speak with our specialists today.

Everything You Need To Know About Outdoor And Weather Resistant Labels

Posted on: October 14th, 2021 by Lisa

When your business manufactures products that are stored or regularly used outdoors, there are some specific considerations which you need to make. Outdoor products, whether it be furniture, children’s toys or even beverages, need to be able to hold up against extreme temperatures and adverse weather conditions.

Once you have designed a product suitable for the occasion, you also need to consider your product labels. The last thing you want is a product which handles the elements effortlessly, but has a label which quickly becomes damaged in the rain or heat. As experts in labelling machinery, our team at Atwell Labellers are sharing everything you need to know about outdoor and weather resistant labels.

Durable Labels Are Essential

One of the main things you need to consider when choosing labels for your products is durability. This is even more critical if you manufacture a product which requires some form of warning labels, such as health and safety information. These warning labels need to be durable enough to withstand all weathers, or it could cause a hazard for your customers. All other types of labels, such as advertising labels or branding, also need to be durable, but it is not as detrimental if these become damaged with time.

There are certain regulations and guidelines that warning labels need to follow, and these can vary depending on your industry and the country you sell in. As a general rule, your warning labels need to have the same lifespan as the product itself. This often means the labels you put into your labelling machine need to withstand moisture, heat, UV and cold.

Types Of Weather Damage To Labels

Depending on your product, your labels could be exposed to a huge range of elements in the outdoors. Unfortunately, there is not one solution for weather-resistant labels which will work for every situation. Some of the most common types of weather damage to labels are:

Choosing Weather Resistant Labels

Before you get started with your advanced labelling system, you should be confident that your labels are going to be suitable for outdoor use. You should consider:

For more information and to discuss your labelling machinery, get in touch today.

Shrink Sleeve vs Wrapround Labelling: Which Is Right For Your Products?

Posted on: October 7th, 2021 by Lisa

Choosing the right labelling machinery for your products isn’t always easy. There are a lot of different aspects to consider, including the size and shape of your containers, your label material, and your production line. If you manufacture products in round containers, then you might find yourself wondering if a wrapround labelling machine or shrink sleeve option is best.

Traditionally, shrink sleeve labelling has only been a realistic option for very large production runs. However, advances in technology and the introduction of new advanced labelling systems means that shrink sleeve can now be suitable for even small quantities. Despite this, wrapround labelling machinery is still the most popular choice for round containers and bottles, because of its economic advantages. Let’s take a closer look at shrink sleeve vs wrapround labelling machines.

Shrink Sleeve vs Wrapround Labelling: Coverage

One of the most obvious differences between these two types of labelling is the coverage on the product. Shrink sleeve labelling covers the entire product, no matter the shape. This is great when you need more space for your branding, product information, ingredient lists etc. Wrapround labelling machinery will place a label on the flat surface of a product. For most round containers, labels are wrapped around the main body, creating a 360-degree label and plenty of space. Another option is front and back labelling machines, which will apply a label to the front and another to the back, leaving the sides empty. This is a good choice when you want to allow consumers to see inside the packaging.

Shrink Sleeve vs Wrapround Labelling: Tamper Protection

A big advantage of shrink sleeve labelling is that the label can extend right over the top of the container, including the lid. This can be used to create a tamper evident seal, which can be very useful for certain types of products. If your product already has a sealed lid or is packaged within a box, this extra level of protection might not be necessary.

Shrink Sleeve vs Wrapround Labelling: Durability

The durability of your labels is critical, and your requirements will vary depending on the type of products you manufacture. Wrapround labels can be produced using various different materials, so you can choose an option which works for your product. Shrink sleeve labels are always produced from plastic and do not require an adhesive. This means they will not be affected by temperature, moisture, or other harsh conditions.

Shrink Sleeve vs Wrapround Labelling: Sustainability

The sustainability of your chosen labels is an important factor to consider. Paper based, wrap round labels are the most eco-friendly solution for labelling round products. The adhesive can be removed easily, and the container can be reused or recycled. Shrink sleeve labels can easily be removed as well, allowing customers to reuse the container. However, shrink sleeve labels are made from PVC, which means they are not recyclable and will need to be removed for the container itself to be recycled.

At Atwell Labellers, we are experts in all types of labelling machinery. For more advice on the best options for your products, contact our team.