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Archive for July, 2021

Understanding The Cost Of Custom Product Labels

Posted on: July 30th, 2021 by my_managed_support

Custom product labels can give your products that competitive edge that they need to succeed. Before you decide on the perfect label design and choose labelling machinery to get to work, you need to understand the costs involved with custom labels. Many business owners do not know the ins and outs of label options and how your choices can have such a significant impact on the pricing. In this article, we are going to look in detail at how custom labels are priced, and what you can do to choose the most cost-effective options for your business.

The Cost Of Product Label Materials

It is no surprise that the materials you choose for your labels plays an important role in the overall cost. The fact is, some raw materials are more expensive than others, and this can be impacted by the current market, your stockist’s supply levels, and so much more. Cost should not be the only deciding factor when choosing your product label materials, as it is essential you pick materials which are suitable for your requirements. There is no benefit to saving some cash on your label materials, only to have your labels fail and require replacing further down the line. Consider how durable you need your labels to be, whether you need to be able to peel them off, or if they should feature any visual effects such as holography.

The materials used in your labels can generally be broken down as label stock, which is the material your label is printed onto, and label adhesive, which is what makes it stick. Some adhesives will be more expensive than others as well, and again you need to consider your requirements as well as cost. When it comes to label stock, you will usually choose from either paper or film. Paper is generally a cheaper choice than film, but it isn’t as durable. With adhesives, there are loads of options to choose from and each will have a different price point. Some are well suited for sticking to metal or glass, while others are designed for porous surfaces like cardboard or wood.

The Cost Of Label Inks

Once you know what your label will be made from and the type of adhesive you will use, you need to consider the cost of the inks. In very simple terms, the most colours your label design uses, the more expensive the printing will be. Not only that, but the type of ink you choose will also affect the price. Metallic inks can leave a unique finish but will be more expensive than standard colouring. Just like with label materials, your ink should be decided upon using both cost and performance factors in mind.

Quantities And Label Cost

Finally, the number of labels you need will play an important role in the cost. Depending on your printing methods and labelling machinery, the more labels you print the more you can save. If you know your labels are going to stay the same for a long time, and you have space to store them, printing a large quantity in one go can work out cheaper in the long run. For small runs, you might need to choose digital printing options over litho, which is more suited for smaller quantities and therefore cheaper.

To find out more about the cost of label machines, label printing and contract labelling services, speak with our experts at Labeller.

 

 

Sustainable Labelling: Why Your Label Material Matters

Posted on: July 21st, 2021 by my_managed_support

Sustainability and eco-friendliness are at the forefront of many consumers minds these days. When we consider sustainable products, we often think about the products themselves and how they are produced. Many of us don’t take into consideration the labels that are used on products when thinking about sustainability. From your labelling machinery to the adhesive used to stick to your packaging, every part of your label process impacts your brands sustainability. Suitability should always be at the forefront of your label decisions, but sustainability can come in as a close second. Sometimes this means making some compromises in order to balance sustainability and performance for your labels. In this guide, we are focusing on label materials and why they are so vital when it comes to sustainable labelling.

Label Stocks And Adhesives

Sustainable materials cover a wide range of aspects. Using materials made from recycled content is a great start, as is using materials from renewable sources. You should also be considering whether your label materials are recyclable, as well as your product packaging. Some options for sustainable label stocks and adhesives are:

Paper is a common choice for labels, especially when sustainability is key. Paper labels can be produced from recycled materials and can also be recycled again after use. Paper is easy to recycle because it can be broken down into pulp and then created into a new paper product. Film materials are also a common choice for labels but are not quite as easy to recycle. This doesn’t mean they can’t be, as some types can be melted down and created into more film.

Consumers often throw product packaging into recycling bins without considering the labels used. Label adhesive can actually contaminate biproducts in the recycling process, depending on the type that has been used. There are now options for label adhesive which allows labels to be removed easily with water.

Some adhesives and label stocks can be naturally broken down over time, while others cannot. There is an increasing demand for compostable and biodegradable packaging, and labels must follow suit.

Coatings And Inks

All labels feature inks and coatings of some kind, whether that is for the design, product information or added protection. Just like with adhesives, these finishes can impact how sustainable your labels truly are. Inks which are solvent based can release volatile compounds into the environment and compromise recycling streams. It is vital you choose inks and coatings which are more environmentally friendly, such as vegetable based inks.

Label Liners

Label liners are often forgotten when it comes to sustainability. You could design a perfectly eco-friendly label and then counteract it all with a liner which has to go into landfill. Liners carry your labels through the manufacturing process until the label is applied to the product. At this stage, the liner becomes waste, and most liners are not recyclable because they are coated in silicone. There are alternatives out there which are more sustainable and environmentally friendly, and linerless labelling machines are an excellent option.

If you need some guidance choosing the right sustainable labels and labelling machines for your products, speak with our specialist team today.

5 Types Of Labels You Need To Know About

Posted on: July 13th, 2021 by my_managed_support

Your product labels are one of the most important parts of your branding. It is critical that you choose the right type of label to not only showcase your product perfectly but protect it too. Labels are not just there to make your product look the part, they are also required for communicating with your customers and informing them of vital information about your products. If you are on the lookout for new labelling machinery, or considering contract labelling for your business, you need to know the type of labels you need. There are many types of labels to choose from, and some are more suitable to certain products than others.

  1. Polyester Labels

Polyester labels are a common option for a range of products because they are available in various shapes and sizes. A very common option for polyester labels is to use a chrome or metalized finish, and they are well suited for luxury products which need to look the part. Polyester labels benefit from very long-lasting adhesives, and they are commonly used for labels on equipment and machinery because of this.

  1. Recycled Labels

If sustainability is an important part of your business, then using recycled labels in your labelling machine might be your best option. As the name suggests, recycled labels are made from 100% recycled materials. A common material for this is Kraft paper, which offers a trendy, earthy appearance. These kinds of labels are not able to be laminated, so they do not work well for products which need to be oil or water resistant.

  1. Wrapround Labels

For cylindrical products, such as bottles and jars, wrapround labelling is a perfect solution. These labels work with your labelling machines in order to wrap fully around your product and cover the entire cylinder. Wrapround labels are great for showcasing your products while also providing enough space on the label for necessary information. This kind of label is commonly used for food and beverages, and provides space for ingredients lists and nutritional information.

  1. Fold Out Labels

When your product has limited space, but you need to provide your customers with a lot of information, fold out labels might be the ideal solution. They are made from a single substrate, and then folded and stacked into an accordion effect. Fold out labels are generally used in addition to a primary label. For example, you might have a primary label on the front of your product, and then a fold out label on the back or bottom.

  1. Dry Peel Labels

Dry peel labels are designed to be peeled away from a product in order to remove it completely. For some products, you need a label fixed to it while in store, but customers need to be able to remove this post-purchase. These labels use a temporary adhesive to hold the label in place securely, but it can also be peeled off with ease.

To find out more about label types and advanced labelling systems, speak with our team of experts today.

 

 

The Ultimate Guide To Luxury Label Printing

Posted on: July 6th, 2021 by my_managed_support

When your business produces and sells luxury products, your labels need to look the part as well. Firing up your labelling machines should certainly not be an afterthought; your labels are an intrinsic aspect of your brand and need to be carefully considered. Whether you manufacture premium drinks, high-end gadgets or designer accessories, your labels need to perfectly compliment your products. Luxury labelling is so much more than just a marketing tool or method of communication, it is there to create aspiration and desire when customers see your products. If you are searching for advanced labelling systems for luxury labels, then read on for our ultimate guide.

Durable And Sustainable Labelling

Luxury products are often timeless, and your labels should reflect this. A premium watch is designed and engineered to last a lifetime; a high-end whisky is aged for many years before hitting the shelves. The labels used on these products need to be able to stand the test of time. Depending on the type of materials used and the way they are stored, labels can experience peeling, cracking and a reduction in colour over time. When subjected to excess moisture or heat, labels could lose their adhesive or become damaged. For luxury products, you need to choose label materials which are designed to last.

Think carefully about the environment that your products will be subjected to over the years. If you produce fine Champagne or wine, then the chances are it will be stored in a chilled location for long periods and could be served in ice bucket. Beauty products might sit on shelves in a steamy bathroom for months on end. Your labels must be able to withstand these conditions and still evoke your premium look, even after many years. Discuss your requirements with contract labelling specialists or your label supplier in order to find the perfect solution.

There is also an increased demand for sustainability in labels and products, and this also goes for the luxury market. Years ago, premium products weren’t bothered with eco-friendliness, but today it is more important than ever before. Make sure your labels are supporting your sustainability practices and showcasing your values as a brand.

The Look Of Luxury Is Evolving

Luxurious and premium mean something different to everyone. Young generations are attracted to brands which are authentic, sustainable and creative, while older customers generally opt for heritage and history. The truth is, premium brands shift with time, and your labels need to keep up. It is important to understand what luxury really means to your audience and your brand, and then make sure your labels evoke that message effortlessly. If your products are all about understated elegance, then sleek, simple labels might be the way forward. On the other hand, if your brand is all about the bling and sparkle, labels with gold-foil, embellishments and other fine finishes could be perfect for you.

At Labeller, we are experts in labelling machinery and labels for all kinds of products. For assistance in finding the perfect option for your brand, contact us today.