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Archive for January, 2021

5 Benefits Of Product Labelling

Posted on: January 25th, 2021 by dgmsupport

No matter your product range, business size or customer base, labels are a crucial part of your packaging. You might be tempted to design packaging with all your relevant information printed directly on, but there are many benefits to choosing labels instead. Our labelling machines are designed to make labelling your products as easy as possible so that you can reap all the benefits without the complications. The top 5 benefits of product labelling are;

 

Legal compliance is a massive benefit of product labelling and an essential aspect for businesses to consider. Not only are you required to portray certain information on your packaging, but the information you’re required to display changes regularly in many industries. Opting for a good labelling machine can help you alter labels quickly and cost-effectively, to ensure you always comply with laws and regulations applicable to your products.

 

Improved efficiency is another significant advantage that comes with labelling. You no longer have to get your packaging created with labels printed directly on, which can be more costly than printing labels yourself. You can also fully automate the process, even going as far as incorporating it directly into your production process. This can be a very efficient way of reducing labour and ensuring an effective production process.

 

In a time where reducing your company’s emissions is so important, reducing the waste in your production process is a huge advantage. Less waste also leads to lower production costs. Since you no longer have to throw out your packaging if there are errors on the labels, you could potentially save a lot of wasted materials.

 

Labels allow you to demonstrate your brand, as well as test and tweak your branding as you produce new batches. When adding a labelling machine to your production process, you get more control over how your labels look, where they are on the packaging, and can make changes quickly and cost-effectively. Because labels allow you to add more content to the packaging, it also allows you to portray your brand voice directly on your products. If you are a brand that cares for the environment or goes out of your way to provide the best service possible, then use your labels to let your customers know.

 

A label gives you the opportunity to provide your customers with more information about your product or business. This can be a great way to further mitigate risk, improve customer experience, and let them know where they can find even more information about your brand. Although there’s no need to go overboard, the ability to add more information to your packaging and changing what’s included in a flexible way opens the door to a whole range of different advantages.

Although you may not think of labelling as a solution that extends beyond adding mandatory information to your packaging, there are a lot of advantages you may not have considered. If you’d like to implement a semi-automated or fully-automated labelling solution to your production process, get in touch to see what solution would work best for your business.

How To Create Effective Product Labels?

Posted on: January 18th, 2021 by dgmsupport

Creating compelling product labels is an integral part of your marketing strategy. Not only that, but it is also important for legal reasons. Many new businesses have difficulties creating suitable product labels that are eye-catching and sales-focused, yet practical and durable. Before you fire up your labelling machine, check out our top tips on how to create effective product labels;

 

Research Mandatory Information

The first thing you need to do to create effective product labels is to research what information you are required by law to disclose on the labels. Failing to comply with local or international rules can cause problems for your business, so it’s essential to do this step first. It also helps you to understand how much space you will roughly have left on the label for other things like branded content, USP’s and images.

 

Check Out The Competition

Researching your competition to see what colours and fonts they use is an essential step in the labelling process. It’s important to distinguish yourself from your competitors to ensure your product gets the best level of visibility possible. This also helps you avoid potential copyright claims your competitors may file if your product looks too similar.

There may also be specific trends you discover on their labels that could inspire your own labelling. For example, if all competitor labels list a particular important USP, it may be wise to add it too. By knowing what your competition is doing, you can ensure you stand out both colour and design-wise, as well as content-wise.

 

Consider Your Packaging Dimensions And Materials

Before you begin writing the content and planning your labels’ design, make sure you know the size of your packaging and materials used. Various labelling machines can print on different materials and in varying sizes, so be sure to choose one that works for your product. Make sure you gather all the information about your packaging dimensions, the materials, and the type of labelling machine you have access to, before getting started on the design.

 

Think Carefully About Design And Readability

Not only does your design have to be on-brand, but the information must be displayed clearly. The order is also vital since customers will look at products in a certain way. Do your research as to how customers view products and scan labels to ensure you provide the right information in the right place.

 

Readability is also essential when it comes to labels. By keeping the wording simple and ensuring you have enough space to use a reasonable font size, you can help customers read and understand the information you provide. Labels can be tiny, so a company needs to get a clear understanding of the most vital aspects to include.

 

Write Clearly And On-Brand

Clear writing that fits with your brand guidelines is essential. Even though some of the label contents will be mandatory, there is still a lot of content you have control over. Ensuring you write clearly and with your branding in mind can ensure you get the right message across.

 

Creating compelling product labels isn’t as straightforward as you might imagine. By following these tips, you’re on track to develop labels that meet all legal standards and effectively portray your brand and get your message across.

Top 5 Labelling Machines To Improve Production Processes

Posted on: January 11th, 2021 by dgmsupport

Labelling is an essential part of any business production process. Not only are there a lot of requirements and laws in the UK for what is displayed on labels, but you may have to comply with regulations in other countries as well. A good labelling machine makes it easier for you to expand to new markets and reduces production and packaging costs. Labelling is also an integral part of product marketing, and effective labels will help your products stand out on the store shelves. If you are looking for the perfect advanced labelling systems for your business, then check out our top 5 labelling machines to improve production processes;

 

Linear Wrapround

The Linear Wrapround is a versatile labelling system the suits the needs of most small and medium businesses. It can be used within a production process but can also be set up as a standalone machine, allowing more versatility than other labelling machines. It can handle both wraparound labels as well as patch labels and can be used on most straight-sided cylindrical packaging. This labelling machine offers various customisation options including custom conveyor length, optional programmable labelling heads and adjustable speed and rotation settings.

 

Matrix Cross Web Top Package Labeller

The Matrix Cross Web Top Package Labeller is another of our feature-rich labelling machines. With a password protected maintenance screen, 0.5mm labelling accuracy and many other features, this machine can help you quickly and cost-effectively optimise your production process. It is fully adjustable to suit a range of different processes and packaging, which allows it to fit seamlessly into your current production stream.

 

Print & Apply

Print & Apply is a basic labelling machine that suits most businesses with smaller labelling requirements. It can use both direct and thermal applications and can print everything from barcodes to text and graphics. Although not as large or fast as some of the other labelling machines on this list, it’s perfectly suited to small businesses and can reduce labour and costs. This is a semi-automated machine and still requires some manual labour to print and apply the labels.

 

Front & Back Labeller

If you are looking for a labeller that can label two sides of your packaging, the Front & Back Labeller is an ideal option. It is a fully automated labeller that can be used both as a sole standing unit as well as within a more extensive production process. It comes with various options to choose from and many customisation options to ensure it fits your existing operations effortlessly.

 

Labelease

The Labelease is a semi-automatic labelling machine that’s great for smaller companies. If your labelling demands increase, then it’s possible to convert this machine to a fully automatic labelling machine, so it can scale up with your company as it grows. Labelease comes with various personalisation options which you can choose to add to the machine.

Labelling machines can help lower your production and packaging costs and reduce the manual labour in your production processes. If one of the labelling machines mentioned above doesn’t quite suit your needs, make sure to check out the other advanced labelling systems we have available.

The Ultimate Guide To Labelling Types

Posted on: January 5th, 2021 by James

Labels come in a lot of different types, shapes and sizes, each of which comes with its own challenges when it comes to choosing and installing a labelling machine. In our ultimate guide to labelling types, we’re going to cover the most common types of labels as well as some of the benefits and drawbacks.

Label Type

The type of label that’s used on your packaging can be a crucial decision to make. The label type that is best suited to your product will depend on the product size, storage conditions and production process. There are a few main types of labels which our labelling machines offer;

Label Positioning

Where the label is applied to the product also has a significant impact on the labelling machine you use. There are many different packaging shapes and sizes, which means there are many other positions where the label may need to go. Each one comes with its own advantages and difficulties;

Although there are many more types of labels and positioning possibilities, these are some of the most common options for businesses. If you’re looking for a specific labelling solution that isn’t covered above, take a look at our product range to see if we have a solution for you.