Sassy Scents - Scaling Up and Future-Proofing

Overview

Sassy Scents, a thriving company in the fragrance industry, faced a pivotal moment as they experienced rapid business growth. Initially reliant on hand labelling, Sassy Scents needed a streamlined solution that could meet increased demand without sacrificing time or efficiency. This case study explores how Atwell Labellers provided essential support to Sassy Scents, delivering customised solutions that have not only enhanced efficiency but also set the company on a path to scale confidently into the future.

The Challenge

As Sassy Scents grew, hand labelling quickly became a bottleneck, consuming valuable time and limiting production potential. Recognising the need for a scalable labelling solution, the team sought a partner who could understand their unique business requirements and deliver a seamless transition from manual to automated labelling.

The Solution

When we first connected with Sassy Scents, it was clear they were facing significant time constraints due to manual labelling of products. To address this, we worked together to find the right applicator that would help reduce time and waste but also grow with the business over time. After discussing the benefits of automation, and their goals, we recommended a top and bottom labelling system as the ideal first step.

Following its installation, Sassy Scents saw immediate time savings, allowing them to allocate resources more efficiently as they scaled. As their needs evolved with further growth and a bigger range of products, we worked closely with them again to develop a bespoke solution that could label bottles as well as jars and tubs. Our goal was to deliver a system that would integrate seamlessly into their operations, which we achieved with great success. The equipment has been running smoothly since installation, and we’re proud to be their trusted partner in both labelling solutions and industry advice, with the hope to scale up once more soon.

Results and Impact

The automation solutions provided by Atwell Labellers have been instrumental in enabling Sassy Scents to scale efficiently. By streamlining their labelling processes, Sassy Scents saved time and optimised manpower, positioning them to handle current demand while preparing for future growth. “I’d always choose Atwell for our labelling equipment and as a trusted source of advice on all things labelling,” says the Sassy Scents team.

Future Plans

As Sassy Scents eyes further expansion, the systems installed by Atwell Labellers have provided a strong foundation. The next steps involve future-proofing their labelling applicators, ensuring that as demand continues to rise, their equipment remains adaptable and ready to scale.

Quote from Sassy Scents

“I first met Gareth at another customer’s site, which he had arranged for us to visit. At the time, our business was growing rapidly, and hand labelling had become far too time-consuming. After that visit, it was clear that Atwell understood both our business and our requirements. We initially installed a top and bottom labelling system, which saved us valuable man hours. As we continued to grow, we reached out to Gareth again for a solution for our bottles. Once again, Atwell’s approach was exactly what we needed, and the system has been running seamlessly since installation. I’d always choose Atwell for our labelling equipment and as a trusted source of advice on all things labelling.”