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Case Study
Little’s Coffee – Improved Visibility and Security Branding
Little’s Coffee, a coffee manufacturer changing the social view on instant coffee, faced a company rebrand, moving away from generic dull coffee labels to vibrant, standout branding.
Objectives
Little’s already had an Atwell Linear Wrap Applicator but the rebrand came with extra labelling requirements, including a tamper-proof top label for the jars to increase security and customer confidence in the product. This case study explores how Atwell Labellers could meet customer requirements and innovate the production line to incorporate the extra branding needed.
“We’ve been a customer of Atwell Labellers for over seven years, and we’re very happy with the fit-for-purpose label applicators they’ve supplied. The quality and reliability of their machines have been a great asset to our operations, and it’s reassuring to work with a company that truly understands our needs.”
Little’s Coffee
At a Glance
Challenges
As Little’s Coffee grew from a previous generation, a rebrand became necessary to stand out on the shelves and appeal to a new market. The rebrand brought more labels than the previous single wrap-around labels, with the need for tamper-proof top labels to improve product security and customer confidence.
Benefits
Following the installation, Little’s Coffee could achieve the branding goals set out by the rebranding targets. This solution perfectly applies the tamper-proof labels lined up centrally with the standard wrap-around jar label, achieving symmetry throughout the branding. We are proud to be Little’s Coffee’s trusted applicator partner, offering advice and expertise on current and future applicator requirements.
Solutions
Little’s Coffee was an existing customer of many years, so a close relationship was maintained. Little’s reached out during the planned rebrand to discuss to possibility of adding tamper-proof labels to the top of each jar. Atwell Labellers used the brief to find the correct solution to fit the application, identifying a Tamper Top Labeller with a Tri-Roller System as the perfect solution, fitted onto the existing Atwell Linear Wrap Applicator.
The application solution provided by Atwell Labellers has been critical in the success of Little’s Coffee’s rebrand, allowing all labelling goals to be met, helping to improve brand reputation and ultimately growth in sales. ‘When we needed a new labelling solution, I had full confidence in Atwell’s expertise and approach’ says the Little’s Coffee Team.
