See us at Fruit Focus 2025

We are delighted to be exhibiting at Fruit Focus 2025 hosted at Niab East Malling on the 9^th July 2025. Find us on stand 628 with our sister company, Dura-ID Solutions, to discover the benefits of our automatic label applicators along with Dura-ID food retail labels.

Fruit Focus is the industry’s premier fruit event, bringing together over 100 exhibitors, more than 50 expert speakers and 1500+ visitors for a day of business development, knowledge exchange and networking.

Fruit Focus serves the informational needs of the UK fruit growing industry.  The team is dedicated to providing a one-stop shop where you can visit with leading fruit-focused product & service providers, network with industry colleagues and connect in the NFU Fruit Forum & Niab Research Tours.

What you can expect from Atwell Labellers:

We will have the Top and Bottom Atwell automatic label applicator on stand 628 for demos, highlighting the ease of automating labelling products on the top, bottom or both simultaneously. This applicator can even handle label application to cover the top, sides and bottom for those products that require tamper-evident packaging, such as punnets or trays of fruit and vegetables, ideal for highlighting extra information such as product origin and other key details.

Atwell Labellers also offers other applicators ideal for the fruit industry, such as the Bunch applicator, which is perfect for bunch products such as asparagus, spring onions, and many more. This applicator can handle various product sizes and bunch shapes, ensuring the label wraps securely around the bunches for maximum visibility. Combined with Dura-ID Solutions durable food retail labels, your products will remain labelled to a shelf-ready standard, even when stored in moist or refrigerated environments.

 All Atwell automatic label applicators ensure a high level of label accuracy, reducing human error, whilst freeing up time for staff to focus on more valuable tasks, helping save the business time and money in the long run. All Atwell automatic label applicators are fully bespoke, built to suit your current and prospective needs, helping to futureproof your purchase for any impending growth.

For more information on automatic label applicators, email us at sales@atwell-labellers.co.uk or call 01444 239 970.

What you can expect from Dura-ID Solutions:

Dura-ID Solutions are market leaders throughout the food labelling industry, manufacturing a range of labels to suit food retail products, helping drastically improve visibility for retail purposes.

Matt PP Inkjet (Perm) Self-Adhesive and Gloss PP Inkjet (Perm) Self-Adhesive are the perfect label solutions for stand-out retail displays, due to their compatibility with Dura-ID full-colour print solutions. The permanent adhesive results in long-lasting label placement on the products, while the high durability ensures the labels remain intact during packing and shipping. Dura-ID’s print-on-demand systems allow for bespoke label designs and customer personalisation, ready for retail sale, while reducing wastage as only the labels needed will be printed. These labels can be manufactured in various formats to suit your application, including C-wraps, D-wraps and bunch labels, produced to a shelf-ready standard.

For more information about labels and printers, please email us at info@dura-id.com or call us on 0114 242 2111.