What To Look For When Purchasing A New Applicator

Whether you’re investing in your first labelling machine or replacing outdated equipment, choosing the right solution is crucial to the success of your packaging process. A labelling machine is a long-term investment that can impact your product presentation, production speed, waste levels, and even customer satisfaction.

With so many machines and suppliers on the market, knowing what to look for can help you avoid costly mistakes and ensure you get the best value for your business. In this guide, we break down the key factors to consider when buying a labelling machine, so you can feel confident in your decision.

Set A Budget

The cost of labelling equipment varies significantly depending on the machine type, speed, automation level, and features. While fully automatic labelling systems offer high-speed performance and integration with production lines, they come at a premium price. In contrast, semi-automatic and manual applicators are more affordable and ideal for small businesses or low-volume runs.

Before you start browsing, set a clear and realistic budget. Ask yourself:

• What are your current labelling needs?
• How many units do you label per week?
• Do you expect to scale production in the near future?

Setting a budget ensures you don’t overspend on capabilities you don’t need—while still ensuring you’re getting a machine that will deliver ROI through efficiency, consistency, and reduced labour.

Review Your Packaging

Not all labelling machines work with all types of packaging. Some are designed specifically for round bottles, flat containers, or tapered jars, while others are more versatile and can handle a wide range of packaging formats.

Before making a purchase:

• Assess your current container types (e.g. glass bottles, plastic tubs, cartons).
• Consider your label shapes (wraparound, front-and-back, top-and-bottom).
• Think ahead—will your packaging change in the next year?

If you expect to diversify your product range or packaging materials, opt for a machine that’s adaptable or modular, so you won’t need to reinvest again soon.

After Sales And Support

The performance of your labelling machine depends not just on the hardware, but also the support and service that comes with it. That’s why it’s essential to choose a reputable supplier who offers more than just a delivery date.

When comparing suppliers, ask:

• What warranty is included?
• Is installation and on-site training provided?
• Do they offer after-sales servicing or support contracts?

Ongoing support helps you keep downtime to a minimum and ensures your team feels confident operating the machine. In-house training can also reduce the risk of human error, extend the life of your equipment, and ensure compliance with health and safety standards.

Suppliers that offer technical support, spare parts availability, and operator training should be at the top of your list.

Final Thoughts

Purchasing a new labelling machine is more than just choosing a piece of equipment—it’s a strategic decision that can improve your efficiency, reduce waste, and elevate your product presentation.

By taking the time to:

• Set a clear budget,
• Assess your current and future packaging needs,
• Choose a supplier with strong aftercare and support,

—you’ll be in the best position to invest in a labelling solution that supports your business growth for years to come.

At Atwell Labellers, we stock the highest quality labelling machinery for all types of products and industries. We also offer excellent services and support after purchase, including a minimum 12 month warranty, service contracts, call out options, and fully qualified service engineers. Find out more about our after sales services, or get in touch with our expert team to discuss your requirements in detail.