3 Signs It’s Time For a Rebrand, and How Labelling Machines Can Help

In the fast-paced world of business, staying relevant and competitive often requires companies to evolve. A rebrand is more than just a new logo or updated colour palette — it’s a strategic shift that realigns your identity with market demands, internal values, and customer expectations. But what many businesses overlook is how vital their labelling process becomes during this transformation.

Whether you’re updating packaging to reflect a new logo, repositioning your messaging, or entering new markets, advanced labelling machines can make or break your rebranding rollout. Here’s how to know when it’s time for a rebrand — and how Atwell’s industrial labelling solutions can help deliver it successfully.

Evolution of Brand Identity or Values

As businesses grow, their mission, values, or vision often shift. What once defined your brand might no longer resonate with your audience or reflect your internal culture. If your packaging no longer aligns with your values — for example, you’ve moved towards sustainability but your labels don’t reflect that — it’s time to reconsider your brand positioning.

Automatic labelling systems play a crucial role in this process. They allow businesses to update their packaging quickly and consistently across product ranges. Whether you’re reprinting thousands of units or introducing entirely new label designs, Atwell’s labelling machines ensure every product looks professional, on-brand, and market-ready.

Target Audience Shifts or Expands

Expanding into new markets or appealing to a different demographic? A brand that speaks well to one audience may miss the mark with another. Rebranding to better connect with your evolving customer base is essential — but it also requires scalable changes to your packaging and presentation.

Using a label applicator that supports multilingual labels, varied packaging formats, or dynamic print content can simplify this process. Atwell’s solutions provide flexibility to customise label design, layout, and data to reach new customers without losing consistency. Whether you’re printing for global distribution or re-engaging a local market, our labelling technology adapts to your evolving needs.

Competitive Landscape Dynamics

Has a competitor just rebranded? Is there a new design trend sweeping your sector? In a crowded marketplace, standing still often means falling behind. A fresh brand identity can help you stand out — but your rebrand needs to be agile, precise, and scalable.

That’s where industrial labelling machines shine. Atwell’s systems are built for speed and accuracy, allowing you to push updated packaging into the market with minimal delays. Quick changeovers, high throughput, and integration with existing production lines make our labelling equipment ideal for companies needing to stay nimble in competitive environments.

How Labelling Machines Facilitate the Rebranding Process

Labelling machines offer a range of features that streamline the rebranding process and contribute to its success:

• High-Speed Operation – Time is of the essence during a rebrand. Our automatic labelling machines apply labels rapidly and accurately, minimising production downtime and helping you launch your updated look faster.

•  Consistency at Scale – With multiple product SKUs and packaging types, consistency can be difficult to achieve. Atwell’s automatic label applicators ensure that every label, across every unit, is positioned accurately and designed to meet new brand standards.

•  Customisation & Flexibility – From batch coding and barcode printing to variable data and custom label designs, our labelling solutions can handle it all. Whether you’re adjusting your colour scheme or updating regulatory information, our machines adapt to your specific needs.

For more information on using labelling machines to support a rebrand, or to find out how our contract labelling service can help, get in touch today.