Water Resistant Labels vs Waterproof Labels: Which Is Right For Your Product?

As a product manufacturer, choosing the right label and labelling machinery for your product is crucial for successful branding, safety, and durability. When it comes to product labels, the terms ‘water resistant’ and ‘waterproof’ are often used interchangeably, but they have some key differences to be aware of. In this article, our labelling machine experts are sharing the differences between water resistant and waterproof labels to help you determine which is the right type of label for your product.

Water Resistant Labels

Water resistant labels are designed to resist moisture, but they are not completely protected from water. They can withstand a certain level of exposure to water without smudging or unpeeling. These labels are suitable for products that are stored in humid environments, such as a bathroom or fridge. They can also be used for products that are used outdoors, such as garden tools or outdoor equipment.

Waterproof Labels

Waterproof labels are completely impervious to moisture and can withstand exposure to water for extended periods of time. These labels are designed to stay in place and remain legible, even when exposed to water, oil, or chemicals. Waterproof labels are often used for products that are submerged in water, such as swimming gear or water bottles.

Which Is Right For Your Products?

When it comes to choosing the right label for your product, consider the environment in which your product will be used or stored. If your product is likely to be exposed to moisture, such as cosmetics or food products, a water resistant label may be the right choice. However, if your product is likely to be exposed to water for extended periods of time, such as when submerged in water, a waterproof label is the better choice.

In addition to the environment, you should also consider the labelling machine you will be using to apply the label. Both water resistant labels and waterproof labels can be applied using advanced labelling equipment, but the methods used and adhesive chosen will differ between the two. It is also important to consider the label printing method, as the inks chosen will have a big impact on the water resistance of the final product label. If you are using a print and apply labelling machine, be sure to use inks which are not water-soluble.

When it comes to the material used for the product label, water-resistant labels are typically made from paper or vinyl with a water-resistant coating. Whereas waterproof labels are made from synthetic materials such as polyester or polypropylene that are completely waterproof.

Ultimately, choosing the right label for your product is critical. Water resistant labels are designed to resist moisture, but they are not completely protected from water, while waterproof labels can withstand exposure moisture for extended periods of time. Think about the environment in which your product will be used or stored, the labelling machine you will be using, the printing method, and the material used to make the label when choosing between water-resistant and waterproof labels. For more information and advice, contact our expert team today.