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Archive for March, 2021

Why Digital Printing Is The Future For Custom Labelling

Posted on: March 29th, 2021 by Lisa

Changing up your product labels can be the thing that makes them stand out from the competition. Having labels that really grab your customers attention is crucial to product success and getting noticed. Many traditional labelling machinery and printers make it challenging for businesses to change labels on a regular basis. Digital printing, on the other hand, makes it easier than ever for you to create custom labels and regularly changing designs without breaking the bank. We are looking at why advanced labelling systems with digital printing are set to be the future of custom labelling.

What Is Digital Label Printing?

Before we can look into how digital printing works, it is essential to understand how traditional labelling machines and printers operate. Offset printing will use physical plates to print labels. These plates are created specifically for your label design and are used to transfer the ink onto the material. Because physical plates are produced for each label, every single label that is printed will be identical, making small changes impossible. When it comes to bulk printing and large runs, this type of printing is very cost-effective and an excellent choice.

With digital printing, digital images are printed directly onto the labels using special inks, without the need for physical plates. This method gives you the freedom to make each label completely unique and make alterations to label design whenever you please. Digital printing will print exactly what is on the digital artwork file, so you don’t need to keep every label precisely the same. This opens up many opportunities for product marketing and makes your business stand out from the crowds.

The Freedom Of Digital Label Printing

Using digital printing as part of your advanced labelling systems gives you total freedom over your product labels. You can use digital printing to create completely customised and bespoke labels to attract your consumers. A fantastic example of this is Coca Cola, who ran a campaign to connect with customers by printing popular first names on all of their labels. Coke fans went out searching the shops for a bottle with their name on, and it was all thanks to digital printing and labelling machines.

There are endless possibilities for custom labels with digital printing. You can give customers the freedom to choose their own personalisation when ordering or print various brand messages onto each product. Consider creating collectable versions of your products, which customers can go out to find, and make it clear they won’t be around for long. Custom labelling is also an excellent opportunity for your marketing department. When you give your marketing team the flexibility to regularly change their messages, you can give them endless creativity.

Once you have printed your custom labels, your labelling machinery can continue to place them on your products with no changes. If you are using front and back labelling, or top and bottom labelling, your labelling machinery can use custom labels on one side and your standard labels on the other. For businesses that don’t have their own labelling machinery and printers to hand, contract labelling is an excellent way of creating custom labels for your products. To discover more about digital printing and labelling machines, contact our team.

3 Reasons To Invest In A New Labelling Machine

Posted on: March 19th, 2021 by Lisa

Investing in new label machinery for your business is a big decision. You need to carefully consider if advanced labelling systems are going to be worthwhile for your company and benefit your bottom line. Most companies have a policy to not invest in new technology unless absolutely necessary; however, it is sometimes worth upgrading even when your old machine is still running well. Labelling machinery has come on leaps and bounds in recent years, and the latest models offer endless benefits over old machines. Whether you use a fully automatic labeller or a print and apply labelling machine, there could be a good reason to invest in new equipment.

One of the most significant advantages of new labelling machines over older models is the advances in technology. Advanced labelling systems are fitted with the most up to date technologies, including fast turnovers, automation, pre-programmed print runs and innovative touch screen interfaces. These latest models can reduce change over times and cut down on set up costs. There have also been considerable developments in the world of digital label printing, which is often a more cost-effective option than offset printing methods. Investing in these new technologies can help your business to save on running costs and cut down the number of operators required.

Newer labelling machines will always have advantages over older ones, but many businesses dismiss these as not being overly beneficial. Advanced labelling systems are more precise than ever before and offer impeccable results every single time. This means your products will be labelled correctly without errors which could be costly to the business. If your current labelling machines require manual operating, then there is always a risk of human mistakes, particularly when staff are tired or distracted. Upgrading to automated labelling machinery will ensure that your labels are never wonky, crooked or inconsistent. Advanced labelling systems are also faster to operate, allowing you to produce more products and improve your overall service and turnaround times.

It is no secret that the older a piece of equipment is, the more prone to errors and faults it will become. Old labelling machines can experience many issues, especially when they have been heavily used. Common faults include labels not feeding correctly, sensor failures, and applicator jams. When your labelling machine fails in the middle of a run, it can be very problematic to your business. If you need to get an order labelled and shipped quickly, but your old labelling machinery has a fault, then you could end up missing out on crucial revenue. Investing in a new labelling machine means you will have equipment that is reliable and unlikely to fail when you need it the most. New labelling machines from Atwell come with a 12-month warranty, and we offer service contracts to guarantee your equipment works perfectly.

If you are ready to invest in a new labelling machine, get in touch with our team of specialists today.

4 Ways To Make Your Label Printing More Environmentally Friendly

Posted on: March 11th, 2021 by Lisa

There is an increased focus on sustainability and environmentally friendly practices among businesses. Companies are continually striving for new ways to reduce their carbon footprint and cut down their impact on the world we live in. As a business owner, there is a lot to think about when it comes to making sustainable choices. One area that is often forgotten is product labels and labelling machinery. It is excellent if you spend the time creating a product that is environmentally friendly, but if you then package it with a label that can’t be recycled or uses excess energy for printing, you will be ruining all your efforts. Here are our top four ways to make your label printing more environmentally friendly.

The easiest way to make your labels more environmentally friendly is to reduce the amount of energy and consumables you are using. Reduce your electricity use, ink consumption and paper printing by using advanced labelling systems. You can achieve this by streamlining labelling machines and creating a robust production schedule. Reduce the overall size of your labels to save on paper and ink, or consider if you can use fewer colours in your design. If your labelling machines are outdated, it can be worthwhile updating to new technology. Advanced labelling systems often have automatic sleep cycles, which hugely reduce their energy consumption.

The majority of label types available today are fully-recyclable, but there are still some that are not. Double-check you are using labels that customers can recycle after they have purchased your products. Labels printed on natural, semi-gloss or standard matte paper are likely to be recyclable. Also, check that self-adhesive labels have a recyclable solvent adhesive that meets the plastic and polycarbonate recycling requirements.

It isn’t just the materials of the labels that you need to consider when looking at recyclability, but the ink your labelling machines are using. Printing with non-recyclable ink can leave your labels only fit for landfill, even if you have used a recyclable material. Not only that, but inks that you cannot recycle are often made using petroleum products which contribute to global warming. When you choose inks for your labelling machinery, look for inks that are compostable such as water-based inks.

If your business often needs short runs of labels or changes product labels regularly, it can be more environmentally friendly to use a contract labelling service. Investing in your own labelling machines and consumables is great if you need to print a large number of labels regularly, but it can be a waste if your usage is low. Contract labelling companies will use the most advanced labelling systems to ensure that all labels are printing in a sustainable manner. Not only that but because they are ordering consumables in large quantities, they can cut down on the overall emissions from a label print run.

To find out more about labelling machinery or contract labelling at Atwell Self-Adhesive Labellers, get in touch with our expert team today.  

Spotlight On Labelease: Everything You Need To Know About Labelling Cylindrical Containers

Posted on: March 3rd, 2021 by Lisa

If you are producing products that are stored and sold in a jar, bottle or tin, then the chances are you need a way to label them. From wine to jam, there are endless products that require cylindrical wraparound labelling. Deciding on the labels for your products and the best methods for applying them can be confusing. Some businesses choose to use multiple labels on one jar, while others want one label to wrap around the entire thing. As experts in labelling machinery, we are here to share with you everything you need to know about labelling cylindrical containers.

What Is Labelease?

One of our most popular labelling machines is Labelease. It is designed for labelling cylindrical containers such as jam jars, bottles and tins. Labelease works quickly and simply to stick self-adhesive labels onto straight-sided cylindrical containers. This labelling machine is very straightforward to use, making it a top choice for businesses of all shapes and sizes. Simply place the container on the revolving rollers and use the foot switch to activate the label dispenser. The foot switch leaves the operator’s hands free, allowing for a quick change over of products.

Unlike automatic labelling machines, Labelease requires products to be inserted and removed by hand. This makes it perfect for smaller quantities, but for very large runs, this labelling machine might not be the best option. For these larger runs, Labelease can be upgraded to a fully auto 1600 WRAPROUND or TRI-ROLLER labelling machine. You can choose either full wrapround labels or patch labels depending on your preference and the product diameter. Labelease is one of the best labelling machines on the market for applying labels to jars, bottles, tins and more.

Cylindrical Labelling Top Tips

Before you fire up your printer and get started with your labelling machinery, there are a few things you need to think about regarding your cylindrical labels.

For more information on using Labelease for your products, or to find a labelling machine suited to your requirements, contact us today.